The heart of Business Intelligence is creativity -- it is both the purpose and the engine. We want to empower our organizations’ best minds with meaningful information and useful tools for manipulating that information, so that they can create new insights, new methods, new breakthroughs, new competitive advantages. And, we also depend upon those same creative juices when we are trying to design and implement BI programs from scratch in the first place.
Given that, isn’t it remarkable that we spend so little time thinking and talking about how to create cultures conducive to creativity? Most "management theory" and "management best practices" literature is completely devoid of practical wisdom on how to develop the creative muscles of people within our organizations. But, I have found a new favorite source of creativity-leadership training, and it’s a very unlikely source: Viola Spolin’s Improvisation for the Theatre.
Viola’s genius for unlocking the creative talents of actors is applicable to the leadership challenges in most corporate organizations striving for greater creativity. I bet that you will find the first 20 pages of her book the best ROI ever on your professional reading time. For instance, consider how this passage applies to analysts as well as actors:
We learn through experience and experiencing, and no one teaches anyone anything. This is as true for the infant moving from kicking to crawling to walking as it is for the scientist with equations. If the environment permits it, anyone can learn whatever he or she chooses to learn; and if the individual permits it, the environment will teach everything it has to teach. We must reconsider what is meant by "talent." It is highly possible that what is called talented behavior is simply greater individual capacity for experiencing.
Does your BI program feed people highly pre-processed information in standard report formats? Or, do you allow people to make a mess while they are experimenting, discovering, learning, mixing, mash-upping, and sharing? I’ve seen more than one CIO grouse about "users" who don’t use BI information properly, and my typical response is that we need to incubate a pro-sumer culture -- inviting people simultaneously to produce and consume information. Those people will have much richer experiences with the information and the business process, giving them a much better understanding of possibilities, limitations, proper applications -- and the need for creative solutions that move the business forward. Our job is to use our BI initiaves to bring out the creative person hiding within each analyst in the organization.
If you want to get a dozen great ideas on how to do that, spend 30 minutes reading the first couple of chapters of Viola's classic work.