"Let's not forget that style is in itself a concept, and made up of a synthesis of concepts. It is a shorthand, a reference to other ideas. Used carelessly, it becomes meaningless, but if stylistics elements are part of a conceptual solution, then you can feel virtuous.
The real trick in all this is to ensure that the varied of precise group of viewers that the work is designed for respond to, and understand, the point of the exercise, style or no style.
Style that works is a concept, and a concept that doesn't work has not been styled effectively."
The End of Print, David Carson
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