Of Card Hustlers and Tech Sales

“Let me show you what our product can do with your data.”

Ugh.

Don’t get me wrong, I love data analysis as much as the next guy, and our product has great features for slicing/dicing/ computing/ visualizing data.  But, I cringe when a customer fixates on that sort of demonstration.  Because, as an industry we’ve been doing this computational and spatial and logical manipulation of numbers FOR SEVERAL DECADES.  Let’s just say, as an industry, that we’re 95% of the way “there” -- meaning we’ve achieved a 95% perfect calculator.  Most of what’s new now is nothing more than blinky lights, shiny things....a neat parlor trick.  

So what.

If you want to make a meaningful improvement in your organization’s effectiveness, efficiency, and creativity, you need to look for a 10X improvement in something...or a 100X improvement in something.  

0.05X is just noise.

Whatever is keeping your organization from being more effective, efficient, and creative....IT IS NOT A CALCULATOR PROBLEM.  The solution is not a better tool to allow a user logically, mathematically, or spatially to manipulate her data.

What should we be talking about?  

There is a growing body of recent organizational research demonstrating three of the biggest issues inhibiting knowledge workers:

1. They don't know what data are already available on the subject, or cannot find it, or cannot understand it
2. They don't know who has expertise in the subject, or who is already working on the same subject
3. They don’t know what’s been tried before, what was experienced, and what was learned

Notice a pattern?  Ignorance.  After 50 years of calculator investment -- LITERALLY TRILLIONS OF $ -- most employees are ignorant: they are unaware of the information assets, human assets, and corporate experience THAT ALREADY EXIST IN THE ORGANIZATION.  There’s a good argument being made now that the degree of ignorance on these dimensions is something like 99%, which means that there’s a 100X improvement opportunity here.  Sound high?  Consider this: knowledge workers and managers report spending more than 25% of their time -- every day -- searching for information they need.  Every day.  And, here’s the real killer: that’s just the time they spend looking for things they know to look for, things they believe there’s a chance they’ll find, etc.  There’s a radical step-function opportunity in efficiency, effectiveness, and creativity lurking in the knowledge-sharing problem.

So, please, please, please.....stop asking to see what a product can do with your data.  You’re falling for a card-hustler’s hypnotic tricks.  Keep your eye on the frontier of 100X improvement, something that can actually have a noticeable impact on your team’s results: 

1. Making sure employees can find and understand the data available across the organization
2. Making sure employees can find and engage expert coworkers across the organization 
3. Making sure employees can learn from the community’s experiments and experiences

 Once again: it's all about people.